A Simple Six-Step Process for Finding Leverage Points in Complex Social Systems Social entrepreneurs are often very good at seeing problems. Describing inequities, inefficiencies, and unmet needs with clarity comes easily. But identifying where to intervene is harder. Not every problem is a leverage point. Not every barrier deserves equal attention. The real challenge is… Continue reading Journey Mapping: A Practical How-To for Uncovering Opportunity
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Journey Mapping for Social Entrepreneurs
Part 2: How to Create a Simple Journey Map Let’s say you’ve built a persona like Maria, as previously described. Now how does she move through her day? How does she get from leaving work exhausted to sitting down to dinner with her family? What problems, challenges, and frustrations does she encounter along the way?… Continue reading Journey Mapping for Social Entrepreneurs
Journey Mapping for Social Entrepreneurs
Part 1: What a Journey Map Is (and Why It Matters) As you plan for your social enterprise, you’ve covered a lot of ground already. You’ve done interviews, reflected on the broader community context, and created a persona grounded in real research. You now know how your community partners move through their day, make decisions… Continue reading Journey Mapping for Social Entrepreneurs