Part 2: How to Create a Simple Journey Map Let’s say you’ve built a persona like Maria, as previously described. Now how does she move through her day? How does she get from leaving work exhausted to sitting down to dinner with her family? What problems, challenges, and frustrations does she encounter along the way?… Continue reading Journey Mapping for Social Entrepreneurs
Tag: Social Innovation
Personas:
How to Turn Deep-Dive Research into Human Insight In the previous post, we explored what personas are and why they matter in social entrepreneurship and design thinking. This post focuses on the practical question: how do you create a persona from your deep-dive research? Remember Maria from Part 1? She’s not a real person, but… Continue reading Personas:
Identifying Community Assets:
Simple First Steps Before Your Deep Dive Many founders start by asking, “What’s broken?” This is a logical question but also try flipping it. Also look at “What’s strong?” You may save time and earn trust before your first interview. Sometimes the most important early insights come from pausing. This post adds one idea to… Continue reading Identifying Community Assets:
Diving In:
How to Do a Quick Orientation (Desk Scan) for Your Social Enterprise Idea (Part 1 in the “Assessing Community Need” series) “It ain’t what you don’t know that gets you into trouble. It’s what you know that ain’t so.” —attributed to Mark Twain In the last post, we looked at why a Deep Dive was… Continue reading Diving In:
What Is Social
What Is Social Entrepreneurship and Why It Matters Now A Problem Worth Solving As a biochemistry student at Universidad de Los Andes in Colombia, Isabel Pulido never imagined she’d tackle global food security through refrigeration. Her inspiration struck during a visit to a rural community, where she watched a mother throw away half-eaten food simply… Continue reading What Is Social