A Simple Six-Step Process for Finding Leverage Points in Complex Social Systems Social entrepreneurs are often very good at seeing problems. Describing inequities, inefficiencies, and unmet needs with clarity comes easily. But identifying where to intervene is harder. Not every problem is a leverage point. Not every barrier deserves equal attention. The real challenge is… Continue reading Journey Mapping: A Practical How-To for Uncovering Opportunity
Tag: Personas
Journey Mapping for Social Entrepreneurs
Part 2: How to Create a Simple Journey Map Let’s say you’ve built a persona like Maria, as previously described. Now how does she move through her day? How does she get from leaving work exhausted to sitting down to dinner with her family? What problems, challenges, and frustrations does she encounter along the way?… Continue reading Journey Mapping for Social Entrepreneurs
Personas:
How to Turn Deep-Dive Research into Human Insight In the previous post, we explored what personas are and why they matter in social entrepreneurship and design thinking. This post focuses on the practical question: how do you create a persona from your deep-dive research? Remember Maria from Part 1? She’s not a real person, but… Continue reading Personas:
Creating Personas in Your Deep Dive:
A Practical Guide for Social Entrepreneurs What if you could use your deep dive research to sketch a realistic portrait of your ideal client? Then you could design with a specific type of person in mind, rather than a fuzzy abstraction. You could design for someone with a schedule, competing priorities, and a life that… Continue reading Creating Personas in Your Deep Dive: