Organizing What You’ve Learned “What next?” I wondered as I sat at my desk looking at stacks of papers. I was working on a big design project for…let’s call them ABC. I’d interviewed people, observed their routines, and asked probing questions. Now I was sitting amidst a pile of material: my notes, photos, diagrams, and… Continue reading From Notes to Insight:
Tag: Design Thinking Tools
Journey Mapping: A Practical How-To for Uncovering Opportunity
A Simple Six-Step Process for Finding Leverage Points in Complex Social Systems Social entrepreneurs are often very good at seeing problems. Describing inequities, inefficiencies, and unmet needs with clarity comes easily. But identifying where to intervene is harder. Not every problem is a leverage point. Not every barrier deserves equal attention. The real challenge is… Continue reading Journey Mapping: A Practical How-To for Uncovering Opportunity