Creating Personas in Your Deep Dive:

A Practical Guide for Social Entrepreneurs What if you could use your deep dive research to sketch a realistic portrait of your ideal client? Then you could design with a specific type of person in mind, rather than a fuzzy abstraction. You could design for someone with a schedule, competing priorities, and a life that… Continue reading Creating Personas in Your Deep Dive:

Identifying Community Assets:

Simple First Steps Before Your Deep Dive Many founders start by asking, “What’s broken?” This is a logical question but also try flipping it. Also look at “What’s strong?” You may save time and earn trust before your first interview. Sometimes the most important early insights come from pausing. This post adds one idea to… Continue reading Identifying Community Assets:

How to Do a Deep Dive for Your Social Enterprise Project

(Part 1: What and When) The student team that founded Stria Labs knew they wanted to create a product to help blind people with the challenges of everyday life. However, before the team designed a single prototype, they spent time on a deep dive. Several times they visited the Lighthouse for the Blind, a support… Continue reading How to Do a Deep Dive for Your Social Enterprise Project