A Practical Guide for Social Entrepreneurs What if you could use your deep dive research to sketch a realistic portrait of your ideal client? Then you could design with a specific type of person in mind, rather than a fuzzy abstraction. You could design for someone with a schedule, competing priorities, and a life that… Continue reading Creating Personas in Your Deep Dive:
Tag: Design Thinking for Social Impact
Identifying Community Assets:
Simple First Steps Before Your Deep Dive Many founders start by asking, “What’s broken?” This is a logical question but also try flipping it. Also look at “What’s strong?” You may save time and earn trust before your first interview. Sometimes the most important early insights come from pausing. This post adds one idea to… Continue reading Identifying Community Assets:
When Interviews Go Astray:
Common Pitfalls and How to Avoid Them Even the best-planned empathy interviews sometimes take wrong turns. You may prepare carefully, yet still find things don’t go as planned. Maybe your questions don’t come out the way you hoped, your interviewee gives short answers, or the conversation suddenly feels tense. That’s normal. Interviewing is a skill… Continue reading When Interviews Go Astray:
Interviewing for Empathy and Information
(Part 1: What and Why) Let’s say you’ve got a great idea for a social enterprise. Maybe it’s an app to help people manage stress, or a solution for food insecurity in your community. You’ve done your homework for this project. You’ve searched online, crunched the numbers, and used AI tools to gather facts. But… Continue reading Interviewing for Empathy and Information
Finding the Sweet Spot
Around the world, 15 million preterm and underweight babies born every year aren’t able to regulate their own body temperature and will die without support. In the developed world, modern hospitals have state-of-the-art incubators where these newborns can grow safely until they are ready for a world much colder than the womb. In the developing… Continue reading Finding the Sweet Spot
What Is Social
What Is Social Entrepreneurship and Why It Matters Now A Problem Worth Solving As a biochemistry student at Universidad de Los Andes in Colombia, Isabel Pulido never imagined she’d tackle global food security through refrigeration. Her inspiration struck during a visit to a rural community, where she watched a mother throw away half-eaten food simply… Continue reading What Is Social
Colder Ice:
Isabel Pulido’s Cool Innovation One afternoon in rural Colombia, Isabel Pulido watched a mother throw away half-eaten beans and rice. The family had no refrigerator—not because they couldn’t afford one, but because they had no reliable electricity. “I realized then that the biggest problem wasn’t just access to power,” Pulido recalls. “It was about food… Continue reading Colder Ice: