Using How Might We Questions Your team has done the listening. You have organized what you learned from your empathy research. You have reframed that learning into a stronger problem statement. Now everyone looks around, and someone asks, “Okay, so what do we do with this?” This is the moment for How Might We questions.… Continue reading From Problem to Possibility:
Tag: Define Phase of Design Thinking
Reframing the Problem:
From Insight to Clarity “What’s the problem?” Your team looks up at you expectantly. Maya has just voiced the question that’s on everybody’s mind. People on the team begin throwing out ideas rapid fire. “Wait!” you find yourself saying. “Let’s step back and reframe the problem before we define it.” Good move. But does your… Continue reading Reframing the Problem:
From Notes to Insight:
Organizing What You’ve Learned “What next?” I wondered as I sat at my desk looking at stacks of papers. I was working on a big design project for…let’s call them ABC. I’d interviewed people, observed their routines, and asked probing questions. Now I was sitting amidst a pile of material: my notes, photos, diagrams, and… Continue reading From Notes to Insight:
From Research to Real Understanding
How Problem Statements Get Better Let’s say you’ve done your desk scan. You’ve learned what programs exist, who the key players are, and where the gaps might be. You’re ready to dive into fieldwork and start talking to people. Right? Here’s where some founders skip ahead too quickly. They gather great insights from interviews and… Continue reading From Research to Real Understanding