From Problem to Need:

The Define Phase Step by Step The Define phase can feel like a big leap. Once you have empathy data, how are you supposed to turn it into a clear direction for action? Where do you start? Don’t leap. Instead, take small, connected steps. Each one builds on the last, and each one narrows your… Continue reading From Problem to Need:

From Problem to Possibility:

Using How Might We Questions Your team has done the listening. You have organized what you learned from your empathy research. You have reframed that learning into a stronger problem statement. Now everyone looks around, and someone asks, “Okay, so what do we do with this?” This is the moment for How Might We questions.… Continue reading From Problem to Possibility: